With a large variety of new digital tools and market interactions, the B2B and B2C markets seem to merge these times.
In 2024, whether purchasing industrial supplies or consumer electronics, everyone expects personalised, seamless and trust-based interactions.
This convergence, known as B2i (Business-to-Individual), is driving companies to integrate marketing strategies from both sides.
Explore with us how this new approach is revolutionising the marketing landscape and setting the stage for future growth.
Contact us for further market analysis and start your new project with us!
Sources: https://openviewpartners.com/blog/b2b-marketing-in-2024/
https://avada.io/resources/combine-b2b-and-b2c-marketing-to-deliver-a-b2i-experience.html
https://mediatool.com/blog/b2b-b2c-marketing
