Lady Polpo

Pregnancy Safe Skincare brand Lady Polpo by dermatologist Dr. Kate Viola, USA: Branding, Product Design, Web Design, Product & Model Photo Shoot

Branding, Media Production

Brand Visual Communication

Extract from website www.ladypolpo.com
When Dr. Kate became pregnant and started searching for a safe and effective swap to her current anti-aging routine, she had difficulty finding multi-tasking skincare with pregnancy safe ingredients that also offered anti-aging benefits. So, she decided to create her own with the help of a board-certified OB/GYN and reproductive health toxicologist. With that, Lady Polpo was born. Named after the world’s best mother, the octopus (or polpo in Italian) guards her eggs for 4 years- as long as it took Dr. Kate to create the Sister Serum and the longest egg-brooding period of any animal. To us, the Lady Polpo woman is synonymous with our octopus: a fiercely protective mama with her hands full. We prioritize sustainability, philanthropy, and ethical practices as much as we do efficacy in skincare. Our innovative skincare is designed to provide peace of mind - from the sustainable, zero-plastic packaging to the use of only pregnancy safe ingredients approved by both an OB/GYN and reproductive health toxicologist.

Product Photo Shoot

The challenge in 2021 was to create a clean and simplistic look with no boundaries or limits, with full transparency yet trying to avoid the "typical white color of a medical looking procuct".

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Photo Shoot Location: BERLIN
Models: Nadia Tchari, Johanna Bui, Olena Maximow
Photographer: Pavel Sepi
Makeup Artists: Nancy Posada, Anna Rivera
Fashion Stylist: Elisabeth Oechsle
Photo Assistant: Clarisse DeJohn
Direction: Ameann DeJohn, Erwin Muntaniol